3 October 2026
Work in progress
Drawing · Writing · Explaining
Complicated things, drawn simply.
Hi, I'm Kari. I tell stories with words and drawings, and take your tangled, technical, nobody-can-explain-it ideas and turn them into pictures and sentences people can feel and remember on the walk back to their desk.
What I do
- 01Explainer illustration
The one image the whole team links to.
- 02Narrative & story design
Words and pictures in the same argument, in the right order.
- 03Systems maps & diagrams
Flows, journeys, architectures — legible to humans, not just the team that built them.
- 04Live drawing & workshops
I'll be at the whiteboard while you argue. It helps.
Journal
3 October 2026
Practice
Selected work
GNIST — branding, onboarding and simplification
Data platform · public sector
Bufdir Kommunemonitor
Data visualisation · 2019
KLP — pension portals and interface
Finance · UX
Italia — travel app concept
Concept · visual design
Latent poetry
Editorial · concept
Timmy Gresshoppe
Writing · 2013
Infront — illustrations for finance
Finance · illustration
Byte — visual identity
Identity · events
Car insurance — illustrated user journey
Insurance · service
How it goes
- Listen hard. Read everything, ask the dumb questions on purpose.
- Find the spine. One sentence. Then one sketch of that sentence.
- Draw it badly. Deliberately rough, so it is still cheap to be wrong.
- Make it beautiful. And keep it true — those are not a trade.
Kari Sabine (b. 1989) started making websites twenty-five years ago and has always been drawn to illustration and writing — and to the creative work that ties them together. After seven years as a frontend developer and a bachelor's degree in creative writing, she now works as a UX and service designer, focusing on digital transformation and on helping people understand complex things simply and playfully. Want to work together? Feel free to send her a letter.
karisabine@gmail.com